Marketo

Marketing Automation: 5 Simple Ways to Get Started

For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and wo... Read >

Marketing and Sales: Partners for Success

Marketing and sales go together like peanut butter and jelly: while separately both are good, when working together they create something great. A company relies on both its marketing and sales departments in order to operate a successful business. Mar... Read >

7 Indicators of Great Lead Management Software

Software is designed to make our lives easier. Spreadsheet software helps us to stay organized. Email software helps us to communicate. Software programs can even help you pick out your next hairstyle. Demand generation software is supposed to make lea... Read >

Better B2B Landing Pages

If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as muchâ€"or moreâ€"attentio... Read >

Four Steps to Better Business Leads from Search

So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are aski... Read >

The 5 Secrets PPC Agencies Don't Want You To Know

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year. What causes th... Read >